Are You Wasting Your Marketing Dollars? Strategies to Personalize Customer Touchpoints with Better Data
Marketers today are wasting a lot of dollars by not knowing their customers. According to research by Janrain and Blue Research, 96% of consumes say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and a big hit to the bottom line.
According to the research, consumers stated that types of mistargeting include:
71% have....