Over the past few years, the way people buy things has changed. If you are like most consumers(>74%, according to Searchmetrics), you turned to the internet – most notably Google – to gather necessary information to support your purchase.
While there are exceptions to every rule, this trend isn’t happening in a vacuum. In fact, according to a 2013 Forrester Research study, more than 70% of purchase decisions are made prior to contacting a vendor for sales....