Some Assembly Required
One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it and into the systems that use it. Tech team requests, lag times, downloads and uploads, formatting, QC and testing – this is the noble work of marketers operating in a world where technology has at once simplified and complicated every single aspect of their jobs.
A Recipe for Disaster
Speaking of technology, let’s take a little....