Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s promise.
Too often, though, customer rewards programs are launched without proper planning, delivery and execution. Bram Hechtkopf, Kobie’s Vice President of Business Development & Marketing, talks with Roger Williams of....