Love it or hate it, Apple’s rule as the most valuable global brand has serious staying power. While iOS market share is actually trailing that of Android in the US by a few percentage points and much more in other parts of the world, few brands have been able to achieve such golden status and remain consistently in the top spot – or at least in the top 10 – of the most beloved brands.
“Every so often, a company changes our lives, not just with its products, but with its ethos.” That was the....