At 2012 Loyalty Expo hosted by Loyalty 360 Altair Customer Intelligence conducted a survey. We asked everyone we met, “What is your largest hurdle: Data Integration, Customer Analysis, Predictive Modeling, Performance Measurement or Access to Reports?” We had 68 respondents to our survey and as we expected Data Integration was the top hurdle followed by Customer Analysis. We suspect as everyone gets a handle on data integration the hurdles will progress down the line....