I remember the day I received my first American Express card as the day I had arrived. The card and its gladiator icon represented status, accomplishment and all of the milestones to which I aspired.
Now American Express wants to offer that aspirational experience to a broader group of customers. It has recently announced an Amex EveryDay card that charges no fee, but still offers its holders access to Amex’s Membership Rewards program and its perks for making everyday purchases.
It....