By Michael Greenberg | Director, Marketing
Tiers in a relationship marketing program run the gamut from a simple base/elite construct to a series of overlapping hidden and published tiers. Today I’ll spend a little time walking through some of the considerations and issues around tiers and their relevance to loyalty marketing.
What Is A Tier?
A tier is more than you think. A tier represents a predefined, stable group of customers with specific benefits and recognition. It has....