It’s happened fast. Marketing personalization has quickly gone from a “nice-to-have” to something that your consumers have come to expect. Data-driven personalization has provided marketers with the ability to serve relevant content to their consumers that is truly applicable to them. For marketers looking to hyper-personalize their efforts, the personal connections that are an inherent part of peer-to-peer marketing just can’t be beat. And the data speaks for itself: higher conversion rates....