Brands Creating Reasons to Engage and Share
by Bob Marsh, SVP, Sales Strategy
I just got back from AdAge Digital.
The message was consistent across the board: Brands are putting more focus on developing content that gets their consumers to engage with their brand and share it socially, and less attention on ad impressions. Advertising helps create awareness of the content, but the most important part is developing a reason for consumers to engage and share.
Key Insights from last Week....