The acronym “VRM” may make you think of a fast-moving, industry-accelerating concept, but when I read the meaning behind the term, the first word I thought of was “stall.”
Not that VRM, which stands for Vendor Relation Management, is a bad idea – it makes a lot of sense in many ways. But when it comes to customer engagement and loyalty, I think it is a bit shortsighted.
VRM, as described in a recent story in Marketing Tech, occurs when....