In any given week, a consumer moves seamlessly in and out of channels to research, find and buy products. In the infographic below we looked at three age groups – 18-34, 35-49 and 50 and older – to break down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.
The data shows that 42% of consumers ages 35-49 use three or more devices to visit websites; the most popular devices are home computers (80%), work....