I love to read—I’m voracious. From the sides of the morning cereal box, to magazines, to books, to blogs, to tweets, and back again—I’m reading. If I have more than 30 seconds between tasks, you’ll find me head-down reading on my iPhone. No shock, then, that I consume quite a few business books—two of my favorites are “Raving Fans” by Ken Blanchard and “The Effortless Experience” by Matthew Dixon.
The former uses an engaging....