They say you never get a second chance to make a first impression; that is, until now.
At this time last year, we had just released The First Impressions Email Marketing Study, showing at 83% of brands did not make a good first impression with their new email subscribers. Since the study was such a huge hit, (viewed and downloaded over 10,000 times) we thought it be fun to revisit the study and see what’s changed.
We started with the same list of 70 companies and subscriptions....