Prior to the heralded arrival of His Royal Highness Prince of Cambridge, royal family fans have been eagerly eyeing Duchess Kate’s every purchase. From bassinets to Bugaboos and even a luxurious hotel room “fit for a royal baby,” retailers are keen to cash in on the highly anticipated birth. This rise in royal appeal is a key tend program managers should consider when selecting merchandise for their incentive programs.
Ever since Prince William announced his....