The dark is not a comfortable place for a customer to be.
It’s been a stressful week. We’re selling a vacation house on one lake, in hopes of buying one on another lake. A perfect situation, you’d think – an all-cash buyer, contingencies lifted but one, and with one week left in escrow we were good to go. Or so we thought. That one last contingency? How things played out with this experience of mine is what got me thinking about fear in the customer experience, and....