I know what you are thinking...“What the heck is she TALKING about? How can Tinder possibly relate to mobile ethnography?” You can call me crazy, but hear me out first.
For those of you who may be unfamiliar, Tinder is a well-known “hook up” app that’s taken the smartphone wielding, hyper-social Millennial world by storm. With a simple swipe of the index finger, one can either approve or reject someone from a massive list of prospects. At....