View the discussion and weigh in here.
After much interesting discussion, I thought I would post some additional “food for thought” based on the significant response we had to the post concerning whether Groupon is a loyalty company or not.
First off, loyalty is a much bigger, broader, richer and growing ever more complex idea than it has been in the past. Loyalty is no longer about points, discounts, miles, and rewards; it is all of the processes, technologies, ideas,....