Today I read an article in the January – February issue of Harvard Business Review titled, “What Marketers Misunderstand About Online Reviews” by Itamar Simonson and Emanuel Rosen. This was one of those articles that really makes you think! For example, I think it’s fair to say that we are all aware that social media and online reviews are impacting purchase decisions. However, the authors of this article do a nice job of breaking down the &ldquo....