Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your business as you plan for the New Year.
1. Virtual Reality Attribution
In the generation of “me, me, me”, people are no longer talking about the “awesome video” they watched but about what they did....