Every year, tech guru and venture capitalist Mary Meeker publishes her annual “Internet Trends” report. This year’s 213-page report just came out, and covers a breadth of topics impacting the tech world spanning from advertising to smartphone adoption in China and even transportation. We devoured this insightful report from start to finish, and identified six trends that are most important for digital advertisers right now:
1. Mobile Ad Spending is Out-Pacing Desktop
Marketers who use....