Earning and maintaining customer loyalty has been a top priority for businesses since the beginning of time because loyalty marketing just makes financial sense. According to research from BIA/Kelsey and Manta, existing customers spend two-thirds more and cost 10 times less than new customers. Additionally, a five percent increase in customer retention can lead to a 25% to 100% increase in profit for the company.
However, brands today operate in a digital-first world of empowered consumers.....