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Launching a new app can be scary. We’ve invested a lot of time and money into it. So how can you prevent your new app from failing? After working in the app industry for years, here are the 6 most common errors that we see—and that you can easily prevent, with just a little bit of planning. Reason #1—The app doesn’t meet customer needs. Don’t just replicate your website in an app. Study your customers, and find out what they need. How? By observing them, talking to them, asking questions....