Deciding to integrate Marketing Automation into your company’s sales and marketing strategy can seem overwhelming and daunting, but it doesn’t have to be. Having guided many customers through this process, I’ve found it basically comes down to six steps.
Six Easy Steps to a Marketing Automation System (MAS)
1. Make a Plan
- Articulate the requirements of the MAS
- Determine the timeline
- Assemble a team to choose, implement and then manage the project
2. Set Goals
- Without a....