It’s a truth that retailers have lived by for decades: To have a successful year, you have to have a successful holiday shopping season. And sales figures tend to bear this out. While it can vary widely by category, across the board a retailer can expect 20 percent of annual sales to come from the holiday shopping season.
As featured in Quirks Marketing Research Media.
This begs a few questions. First, are retailers making the most (as the song says) of the most wonderful time....