It used to be that if you wanted to drive people in the immediate vicinity to step inside your store, you’d use a glaring neon sign or a giant billboard. You might also have someone put on a silly costume and wave at people, spin a sign around, or hand out fliers.
Your store might still have a neon sign, a billboard, and a person in a costume, but they’re much more difficult to notice now because people are too absorbed with their smartphones and mobile devices. In fact, 83....