Everybody likes getting mail. That’s why it’s no surprise that letter formats in direct marketing have such good ROI. But letters only work if they’re actually read. The longer you can keep someone reading, the higher the level of trust becomes (and willingness to listen to what you’re saying). Here are five practical and proven ways to help make your letter format a one-on-one conversation and promote active reading:
Actually Write a Letter. Use left-justified text with tab indents and....