When we reach a level of consistency in our sales or conversions, we tend to think that we have got our customers all figured out. But what if we’re still not getting the whole picture?
It takes time to get to know customers well, especially since our audience is constantly evolving and there’s always something new to learn about them. One of the main reasons why customers are so hard to gauge is that they often won’t tell you when you’re bugging them – they....