I recently came across an article by Tom Searcy, Break down a Sales Presentation like an ESPN Analyst, where he suggests that you prepare for a sales meeting the same way ESPN’s analysts prepare for their pre-game shows: do the match-up analysis, know the stats, identify the 1-2 things to win, calculate the risks; and, understand the game-changers. Dare I say this is relevant to a Customer Advisory Council meeting, as well?
Now we all know, or at least we should, that....