While marketers understand the power of referral, many are stumped when it comes to using it effectively. Most people think that referral programs are a matter of economics and incentives—get it right, and you’ll keep the referrals coming in through the front door, and maximize loyalty and retention.
But what’s surprising is that the most successful referral programs look beyond the numbers—they leverage design to make referral programs that people actually use.
It’s through design that you....