Getting your brand in front of your customers is hugely important—it’s a scientifically proven phenomenon. Psychologist Robert Zajonc was the first to demonstrate, in the lab, what he coined the “familiarity principle”: when people are repeatedly exposed to a certain stimuli, they develop an “affective response” to it. In short, the more you see something, the more you like it.
Zajonc found that the familiarity principle applies to just about everything, including beverage selection, people....