Congratulations, you just got someone to download and register to use your app. This is the first step to building a relationship and getting to know who they are so you can market to them effectively. However, the average American smart phone user has downloaded 42 apps, but 87 percent of them only frequently use 10 or fewer. How do you make your app among the ones they use often?
The answer is to make your app as valuable to the user as possible because it’s personalized for....