By Vivek Bapat, Global Vice President, Portfolio & Strategic Marketing, SAP
The fact that we are more attracted to bad news than good news is well-grounded in science. Our emotional connection to bad news is deep rooted in the amygdala – the small part of the brain that governs our internal neurological wiring. Through evolution, the human brain has developed and perfected circuitry that was primed to seek, intercept, and prioritize bad news over anything else....