By Jung Suh, Vice President, Digital Channels, Integrated Digital Marketing, SAP
Companies are now publishers, no longer dependent on major networks to get their stories out. But competition is fierce– more than five exabytes of content is created and 27 million pieces shared every day. So how do you win the battle for attention?
An obvious answer is to create more and more content, to “outshout” the competition. But in my view, that’s fighting the wrong war....