(This is the third in a three-part series on shifts that occurred in 2017 that will have long-term impact on the loyalty industry. Part 1: Liquid Currency covered the adoption of pay-with-points solutions and Part 2: Loyalty Program Fraud covered the increasing awareness of program hacking risks.)
Shift #3: Coalition Loyalty Programs Stumbled
If you were one of the many loyalty experts predicting the likely failure of any coalition loyalty model in the US, you might have ended the year....