(This is the second in a three part series on shifts that occurred in 2017 that will have long term impact on the loyalty industry. Part 1: Liquid Currency covered the adoption of pay-with-points solutions.)
Shift #2: Loyalty Program Fraud Comes Out of the Shadow
Every sizable loyalty program was a victim of attempted fraud or hacking in 2017. Those who believe they weren’t, simply haven’t paid attention.
The fact that loyalty programs are at significant risk for hacking shouldn’....