Too early to start talking about the holidays? For retailers, this is certainly not the case. Holiday sales revenues are critical: the fourth quarter accounts for more than 18% of the industry’s annual sales revenue in the U.S.
And because consumers have come to depend on the convenience of Internet shopping during the busiest time of the retail year, the holidays are especially important for e-commerce. Sales in the final three months of the year drive 23% of full-year U.S. e-commerce....