Text analytics certainly has left me scratching my head a few times. Aside from figuring out what it even is, learning how to work with it took excessive time, patience, and - let's be honest here - more than a few sighs (yells?) of frustration. Although I'm constantly learning more, I have discovered some helpful hints along the way, and would love to spare you some of the head scratching I initially experienced. Try out some of these tips below and let me....