Everybody is aware of social media at this point. Frankly, it’s hard not to be… Facebook alone boasts 1 billion users.
B2B marketers understand that there’s potential here, but many aren’t actually building a customer communications strategy for social channels. Usually, if you ask a company about that, you’ll get a blank look.
But the longer you wait to create a social presence, the harder it will be to build one in the future. Social media....