This past week, a colleague asked me if I could help out her friend with some social media advice for her legal business. The first questioned that was asked was, “How should I use Facebook?”
In other instances, people ask me about social media use for brands. They want to know what they might accomplish, what they should expect, or what that they should aim for.
Let’s start out with a simple premise … use social media to establish yourself or your brand as a....