The “out of box” experience is a brand’s first impression. It is a critical touchpoint of the customer journey that often gets overlooked by organizations. This experience covers the unboxing, product setup and initial use of a product. Attention toward this touchpoint can generate excitement and delight around a product and brand.
The benefits of a great out-of-box experience
For an organization, a great out-of-box experience means decreased number of product returns, reduced number of....