By Stacy Ries, Global Media Relations, Consumer Industries, SAP
As retailers weather the holiday shopping season, they can learn a lot about consumer buying behavior to prepare for next year’s holiday season. NRF President and CEO Matthew Shay noted that “Unlike ten years ago, we live in a world in which you can shop anywhere at any time. It’s no longer about one day, but a season of digital deals.”
With this long game perspective, we took a closer look at two....