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Over the past couple of months, I’ve been reading quite a few articles on 2016 predictions. Many of the write-ups speak to important topics: digital first, cloud, mobile, predictive, knowledge management, self-service, customer journey mapping and more. While I enjoy seeing what others predict, I thought I’d stick to something more pragmatic and write about the basics, because there is a huge need for organizations to focus on the fundamentals. This past December, I wrote....