In 2011, the Incentive Research Foundation conducted a study, The State of Tangible Incentive Research: the Use of Tangible Incentives, which found that non-cash awards grab employee attention for a longer period of time which assists in increasing the offices motivational impact and performance level. While this study was geared towards employees, tangible incentives also create a trophy value for customers and increases program participation, as well as brand relevancy. Non-cash rewards....