This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.”
Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand. If you have that, your network will do the targeting for you.
It’s also pretty widely accepted that the way....