Having examined these measures, we offer 10 trends for marketers for 2010 that will have direct consequences to the success - or failure – of next year’s branding and marketing efforts.
1) Value is the new blackConsumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.
2) Brands increasingly a surrogate for “value”What makes goods and services....