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The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.
The report explores year-over-year changes in consumer attitudes and behaviors to uncover insights on loyalty initiatives, brands, and over 280 Programs in industries such as retail, consumer packaged goods, nancial services, travel, hospitality, entertainment, and dining. The report covers 58 dimensions of loyalty Program performance including Program mechanics, communications, rewards, needs fulfillment, loyalty emotional and behavioral outcomes, and brand alignment.