Loyalty360 Executive Perspective | Emotional Loyalty & Engagement
Loyalty360 | May 13, 2021

View the Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand? Webinar here

Creating engaging experiences that actualize emotional bonds and drive customer loyalty may be the best marketing strategy brands can employ. As such, Loyalty360 believes this should be the centerpiece of a brand’s marketing strategy. Brands and marketers focused on creating these special, powerful experiences as a part of daily, customer-focused processes, typically reap benefits that competitors without a similar focus may not, as these processes are imperative for driving brand and customer loyalty. We see growing investment in such customer-centric strategies across all industries. However, even with concerted effort, creating engaging customer experiences and loyalty still presents a major challenge, as there is confusion within organizations and across the industry. 


In addition, the current marketing environment requires brands to employ analytical skills that weren’t necessary just a couple of years ago. Data breaches and increased scrutiny around data access have led to the creation of complex regulations by which brands must abide. Furthermore, customers have come to expect personalized, contextually relevant, and convenient experiences offered by leading businesses across channels. Brands also need to collect rich customer data, derive actionable insights from it, and leverage technology that allows for scale. The need for objective insights, best practices, and a community focused on customer loyalty grows day by day. 

As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate these loyalty challenges. To understand the evolving facets of the contemporary marketing landscape, we regularly speak with brands, marketers, suppliers, and consultants who are in the vanguard of the industry. We speak with those who work on the frontline of the paradigm shift toward brand loyalty through relevant and engaging experiences and communication.

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