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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Roaring high this 2022 is definitely the festive spirit of people celebrating the Lunar New Year (aka the Chinese New Year) across the world. After all this year is all about the year of the Tiger. Knowing that the past two years have...Read More
When the world’s leading biscuit brand (Parle Products) increased the price of its crowd favorite- Parle G by 6-7% in 2021, marketers sensed seismic shifts burgeoning in the CPG industry. As much as the hike is owing to the rising...Read More
It has been nearly 2 years since the pandemic struck and world economies have settled in for the new normal, let alone Saudi Arabia. Consumers from the kingdom are warming up to get back to normal spending levels, to make consumption choices based...Read More
The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth.Much to naysayers’ chagrin, loyalty is a larger canvas for brands to reap benefits from...Read More
Imagine when your brand’s network of distributing partners and customers is sprawled across 6000 islands! Reaching out to them isn’t really a welcoming task by marketers. And now imagine the mammoth task of CPG brand marketers who not...Read More
The challenging dynamics created by COVID-19, has destabilized the demand in oil and gas industry, along with the supply shock due to Saudi Arabia and Russia’s disagreement on production costs which has initiated a price war, further...Read More
Globally, the evolution in the Fuel, Oil and Gas industry has begun. Marketers have adapted their brand and business strategies to the shifting fuel retail paradigm between drivers and forecourts.Accelerating this change, the non-fuel retail...Read More
47% Indian consumers remain loyal to a favorite brand even after a bad experience, reveals a study by KPMG.Indeed, India hails with sheer loyalists – an untapped and remarkable consumer market for brands to build a strong ground for...Read More
“Without Big Data Analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” Geoffrey Moore, organizational theorist.Imagine the retail world without customer data – shopping aisles would be...Read More
In the first part of this two-part blog series, we touched upon why CPG loyalty is important and what are the latest trends to keep in mind for CMOs while executing brand marketing strategy. In this part, we take a deeper look at the...Read More