Supplier-Contributed Blogs

Participant Perspectives; The Importance of Seamlessly Connected Retail Customer Experiences

Sonya Shen , KNow Research | August 20 2019

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail .

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Reviving the Intercept Interview

Katrina Noelle , KNow Research | April 18 2019

How do you get authentic, rich feedback from customers quickly?  Interview them where they are.  Qualitative Intercept Interviews (QIIs) deliver in the moment authenticity and ensure the.

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